With Thorsten Sydow (53), WSW Software GmbH is bringing an experienced sales and marketing expert onto the management team for the newly created position of Chief Sales and Marketing Officer. With this step, the IT service provider from Gauting is adapting its management structure to future growth plans. Among other things, Thorsten Sydow is responsible for expanding new business, entering new industries and strengthening relationships with existing customers. He reports directly to Managing Partner Klaus Müer.
Thorsten Sydow has been associated with the IT industry for over 20 years. During his career, he has held management positions at well-known companies such as SAP, IDS Scheer and SALT Solutions. He has also been actively involved in Bitkom e.V. for many years, currently as chairman of the Marketing [&] Events working group.
Klaus Müer: "Since the separation from our parent company SALT Solutions in 2020, we are 100 percent independent and have big growth plans, such as opening up new markets. As a strategist and doer, Thorsten Sydow brings a broad range of sales and marketing expertise to the table and, as a seasoned leader, ideally complements our management team."
Thorsten Sydow: "I have gotten to know and appreciate WSW Software since 2012 as a subsidiary of SALT Solutions. Therefore, I am particularly pleased to now support WSW's growth course."